Advertising Skills for AI Agents
Structure direct-response advertising, paid media, and conversion copy.
Kim Barrett’s system combines advertising foundations, a Copy Chief perspective, an Operator OS, quality checks, and orchestration. It moves from positioning and messaging to campaign execution and feedback.
Use cases
- Develop a direct-response advertising angle
- Align funnel copy with positioning
- Review campaign quality before scaling
How to use
Provide the business, audience, offer, and campaign context, then move through foundations, copy, operations, and QA. The author uses the standard Agent Skills directory layout.
Skills
headline-matrix
Generate high-performing headline variations across different angles. Trigger on "headlines", "hooks", "ad copy", "email subject lines".
realkimbarrett/advertising-skillsmechanism-builder
Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning".
realkimbarrett/advertising-skillsobjection-crusher
Identify and neutralize buyer objections. Trigger on "why wouldn't someone buy", "objections", "hesitation", "conversion issues".
realkimbarrett/advertising-skillsschwartz-awareness-mapper
Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".
realkimbarrett/advertising-skillsavatar-extraction
Use when you need to define exactly who the buyer is, what they want, what they’ve tried, and what’s driving their decisions. Trigger on "target audience", "ideal client", "who is this for", "avatar", "customer profile".
realkimbarrett/advertising-skillsoffer-extraction
Use when you need to turn a product or service into a compelling, high-converting offer. Trigger on "offer", "why would someone buy", "improve conversions", "value proposition".
realkimbarrett/advertising-skillsad-angle-multiplier
Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns".
realkimbarrett/advertising-skillsconversion-path-builder
Design the optimal funnel from click to conversion. Trigger on "funnel", "conversion path", "booked calls".
realkimbarrett/advertising-skillsperformance-diagnosis
Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads".
realkimbarrett/advertising-skillsscroll-stopping-creative
Create ad concepts that stop attention in the first 3 seconds. Trigger on "ad creative", "thumbstopper", "video ideas".
realkimbarrett/advertising-skillsfull-funnel-campaign-orchestrator
Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel".
realkimbarrett/advertising-skillsgeneric-language-killer
Remove vague, corporate, or AI-sounding language and replace it with clear, specific, human wording. Trigger on "improve copy", "sounds generic", "too fluffy".
realkimbarrett/advertising-skills