Cogny Marketing Skills
Audit SEO and ads, research competitors, and qualify leads with optional connected data.
Cogny’s public pack combines account-free workflows with premium Skills that use managed MCP services for real marketing data.
Use cases
- Audit search visibility and advertising
- Research competitors and lead quality
How to use
Copy the published skills folders or use the installer. Free workflows need no account; premium workflows require a Cogny subscription and their managed MCP setup.
Skills
ad-copy-writer
Generate ad copy variations for Google, Meta, and LinkedIn Ads
cognyai/claude-code-marketing-skillsbrand-kit
Build a portable brand-kit.json for the user's product — colors, typography, voice — that other skills (video, ad creative, landing page) can consume. Multiple discovery paths so it works whether the user has access to their site's source code or only a public URL or just a logo image.
cognyai/claude-code-marketing-skillscogny
Run Cogny marketing analysis tasks — fetch scheduled tasks, analyze ad accounts via MCP, report findings
cognyai/claude-code-marketing-skillscommunity-pulse
Weekly read on Discord community health — joins, active channels, top contributors, themes, and unanswered questions
cognyai/claude-code-marketing-skillscompetitor-analysis
Research competitor positioning, ads, pricing, and market gaps
cognyai/claude-code-marketing-skillsconversion-debug
Conversion Tracking Debugger — diagnose discrepancies across GTM, GA4, Google Ads & Meta Pixel with live API access, BigQuery validation queries, and troubleshooting flowcharts
cognyai/claude-code-marketing-skillscrm-icp-analysis
Analyze HubSpot CRM data to build a data-driven Ideal Customer Profile from closed-won deals, contacts, and companies
cognyai/claude-code-marketing-skillscrm-sales-momentum
Analyze HubSpot pipeline momentum — deal velocity, stage conversions, win/loss patterns, and stall detection
cognyai/claude-code-marketing-skillscwv-audit
Core Web Vitals Reference — LCP, INP, CLS thresholds, root causes, optimization fixes, CrUX BigQuery queries, web-vitals library usage, and SEO impact
cognyai/claude-code-marketing-skillsdeliverability-check
Audit a sending domain's deliverability — SPF, DKIM, DMARC, MX, BIMI, blocklists — with a prioritized fix order
cognyai/claude-code-marketing-skillsdemand-gen-audit
Google Ads Demand Gen audit — audience strategy, creative format diversity, creative freshness, placements, CPA vs goal
cognyai/claude-code-marketing-skillsdrop-off-rescue
Find contacts stalled at funnel stages (abandoned cart, signed-up-but-no-trial, trial-but-no-convert), draft stage-appropriate re-engagement emails, and schedule sends via your ESP — with dedupe so weekly reruns never double-send
cognyai/claude-code-marketing-skillsemail-report
Auto-generate the weekly or monthly email performance report in three formats — Slack update, CEO email, board-deck section — from real ESP data
cognyai/claude-code-marketing-skillsga4-audit
Google Analytics 4 configuration and data-quality audit — key events, data streams, custom dimensions, attribution, retention, PII, Ads link, BigQuery export
cognyai/claude-code-marketing-skillsga4-bigquery-schema
GA4 BigQuery Export Schema Reference — complete field reference, nested structures, query patterns, and performance tips
cognyai/claude-code-marketing-skillsga4-events
GA4 Event Implementation Reference — complete event taxonomy, parameter lists, implementation patterns (gtag.js, GTM, Measurement Protocol), and validation techniques
cognyai/claude-code-marketing-skillsga4-measurement-plan
Build a GA4 measurement plan from a site URL — event taxonomy, parameters, custom dimensions, and key events to mark as conversions
cognyai/claude-code-marketing-skillsga4-monitor
Weekly GA4 check — sessions, users, key-event conversions, revenue, channel mix — with week-over-week deltas and tracking-break alerts
cognyai/claude-code-marketing-skillsgaql-reference
Google Ads Query Language (GAQL) Reference — complete syntax, resource types, fields, operators, date macros, and ready-to-use query patterns
cognyai/claude-code-marketing-skillsgoogle-ads-audit
Comprehensive Google Ads account audit — campaign structure, budget pacing, conversion tracking, wasted spend — across every campaign type, ranked by estimated $ impact
cognyai/claude-code-marketing-skillsgoogle-ads-monitor
Weekly Google Ads health check — budget pacing, spend spikes, disapproved ads, conversion-tracking breaks, CPA/ROAS swings — with week-over-week deltas
cognyai/claude-code-marketing-skillsgoogle-ads-scripts
Google Ads Scripts Reference — JavaScript automation, AdsApp object model, selectors, GAQL queries, 10+ working script patterns, MCC parallel processing, Sheets integration
cognyai/claude-code-marketing-skillsgtm-audit
Google Tag Manager container audit — tag health, orphaned and paused tags, duplicate GA4 config, trigger coverage, Consent Mode, naming, workspace hygiene
cognyai/claude-code-marketing-skillsgtm-monitor
Weekly GTM container check — new, edited and removed tags, unpublished draft changes, orphaned tags, workspace status — diffed week-over-week
cognyai/claude-code-marketing-skillsgtm-setup
GTM Event Tracking & Setup Reference — dataLayer fundamentals, trigger types, variable types, GA4 tag configuration, debug mode, and best practices
cognyai/claude-code-marketing-skillsgtm-tracking-plan
Turn a measurement plan into a Google Tag Manager spec — tags, triggers, variables, and copy-paste dataLayer snippets for every event
cognyai/claude-code-marketing-skillslanding-page-review
CRO review of a landing page with specific conversion recommendations
cognyai/claude-code-marketing-skillslead-qualification
Research and qualify business leads against your ICP
cognyai/claude-code-marketing-skillslinkedin-ads-audit
Full LinkedIn Ads account audit — campaign structure, targeting, creative performance, spend efficiency
cognyai/claude-code-marketing-skillslinkedin-launch-video
Produce a LinkedIn-native 1:1 (or 16:9) launch video using HyperFrames. Caption-first, sound-off, B2B register, anti-corporate-jargon. Optionally hand off to LinkedIn Ads to launch as a sponsored content campaign with ICP-aligned targeting.
cognyai/claude-code-marketing-skillslinkedin-micro-campaigns
Create precision-targeted LinkedIn ad campaigns for specific ICP segments — translates CRM data to LinkedIn targeting
cognyai/claude-code-marketing-skillsmeta-capi
Meta Conversions API (CAPI) Setup Reference — architecture, event types, customer information hashing, deduplication, implementation examples, AEM, and testing
cognyai/claude-code-marketing-skillsnon-commodity-content
Interview the user for specific client stories, anecdotes, refusals, and real numbers — then turn them into non-commodity SEO content Google actually wants to rank. Kills generic listicle output at the source.
cognyai/claude-code-marketing-skillspmax-audit
Performance Max campaign audit — asset group strength, asset coverage, search themes, audience signals, brand exclusions, channel distribution
cognyai/claude-code-marketing-skillspmax-launch-kit
Build a complete Performance Max campaign from a brand URL — asset group copy, search themes, audience signals, image/video shot list, settings — ready to paste into Google Ads
cognyai/claude-code-marketing-skillspre-send-qa
Pre-flight QA for an email campaign — merge tags, broken links, spam triggers, compliance, mobile rendering — before you hit send
cognyai/claude-code-marketing-skillsreddit-launch-video
Produce a Reddit-native 1:1 or 4:5 launch video using HyperFrames. Idiomatic Reddit feel — text-first, low-polish, sound-off, subreddit-aware. Optionally hand off to Reddit Ads to launch as a promoted post targeted to specific subreddits.
cognyai/claude-code-marketing-skillsrevenue-audit
Audit an email marketing program for revenue leaks — missing flows, dormant high-value subscribers, under-segmentation, promo gaps, stale automations — ranked by estimated $ impact
cognyai/claude-code-marketing-skillssearch-campaign-audit
Google Ads Search campaign audit — match types, quality score, negative keyword gaps, search terms, ad strength, RSA asset coverage
cognyai/claude-code-marketing-skillsseo-audit
Full technical + content SEO analysis — uses live Search Console + Bing data when connected
cognyai/claude-code-marketing-skillsseo-monitor
Monitor SEO rankings, queries, and indexing via Search Console MCP
cognyai/claude-code-marketing-skillsshopping-campaign-audit
Google Ads Shopping / retail audit — product feed coverage, listing-group granularity, zero-impression products, bidding, top wasted spend
cognyai/claude-code-marketing-skillsstructured-data
Schema.org Structured Data Reference — JSON-LD examples for every major schema type, rich results eligibility, testing tools, and implementation patterns
cognyai/claude-code-marketing-skillssubject-line-lab
Mine your actual subject-line history from Klaviyo / Mailchimp / Rule / Get a Newsletter, find the patterns that work for YOUR list, and generate tuned candidates
cognyai/claude-code-marketing-skillssubmit-to-agentlaunch
Submit an AI agent to the agentlaunch directory and upvote agents via a public no-auth REST API
cognyai/claude-code-marketing-skillstiktok-launch-video
Produce a 9:16 TikTok-native launch video for a product, feature, or campaign using HyperFrames. Idiomatic TikTok pacing, burned-in captions, hook-in-1s structure. Optionally hand off to TikTok Ads to launch as a Spark/in-feed ad.
cognyai/claude-code-marketing-skillsutm-builder
UTM Parameter Strategy & Builder — naming conventions, GA4 channel grouping rules, auto-tagging, common mistakes, and BigQuery validation queries
cognyai/claude-code-marketing-skillsvideo-to-gif
Convert an MP4 (e.g. a HyperFrames render or a screen recording) to a high-quality GIF using FFmpeg's two-pass palette method. Picks the right preset for the target surface — Slack/DMs/Twitter/email/Reddit/GitHub — so you don't ship a 40MB GIF to a 5MB inbox.
cognyai/claude-code-marketing-skillswebsite-migration-audit
Compare a production site against a staging/redesign version — SEO parity, content integrity, missing pages, and launch readiness
cognyai/claude-code-marketing-skillswelcome-series
Generate a full 5-email welcome series from a brand URL — subjects, preheaders, bodies, and send timing, ready to paste into any ESP
cognyai/claude-code-marketing-skillswinback-engine
Find dormant subscribers, segment by historical value, draft personalized winback emails per tier, and identify suppression candidates
cognyai/claude-code-marketing-skills